Meghan Collison tends to be more edgy than ethereal, but dress her in pastels and put her in a surreal under-the-sea setting as lensed by Tim Walker and art directed by Ronnie Cooke Newhouse, and you have Mulberry’s whimsical Spring 2013 ad campaign.
Walker, who photographed Lindsey Wixson in a Where the Wild Things Are-esque campaign for Mulberry’s Fall 2012 collection, described his vision for this season to WWD:“I wanted to focus on the girl as part of the landscape, rather than a character within it. Thus the pictures of Meghan Collison become more like portraits. She was…able to hold your gaze, but almost otherworldly, she inhabits a dreamscape.”
Cooke Newhouse noted:“Mulberry campaigns always tell a fantastical story. The campaign is located in a kind of lunar landscape below the sea…in a world that almost exists but may be more of a beautiful dream.”
Whatever the inspiration, forum members responded to the resulting images. “Soft, feminine, elegant and very beautiful! I love it!” MON exclaimed.
Greenway commented, “I love it, it's so strange to see the soft side of Meghan…but the art direction and styling woos me.”
“I love the styling and backdrop for these advertisements, they just work so well together,” YoninahAliza shared. “It's a beautiful campaign, Mulberry and Tim Walker are always a delightful combination!”
Though I’m not typically one for pastels, there’s something about Meghan in this campaign that, like Greenway, is wooing me. It could just be the fact that Meghan looks as though she's some sort of nymph who was dropped into the landscape of a mermaid snow globe (sea globe, sand globe?) that I had as a child. I prefer to believe that it’s the charm of the brilliant Walker-Cooke Newhouse combo though – because this campaign is much cooler than that glittery old globe thing I used to have.
Images: Mulberry via the Fashion Spot forums.