Luxury Italian lingerie brand La Perla released its new Spring 2015 ad campaign this week and repeated the same concept from Fall 2014. If it ain’t broke, why fix it, right? La Perla kept Turkish photographic duo Mert Alas and Marcus Piggott to shoot the campaign, but for this season, switched up the casting. Goodbye to Mariacarla Boscono, Daria Strokous and Liu Wen and ciao to Sigrid Agren, Izabel Goulart and Ming Xi.
Are our forum members impressed with La Perla’s new campaign? “Gorgeous! I love how La Perla [has] been using models who wouldn’t normally be associated with lingerie. The results have been amazing,” raved orchidee.
“She looks beautiful!! All these La Perla campaigns are very similar but I would say this is my favorite one. It’s less retouched than the previous ones and has more natural lighting,” complimented Spicarru.
Nymphaea was also enthused about the campaign and wrote, “It’s so sophisticated, love!”
But not everyone’s so thrilled. “Same concept is boring!!!” complained testinofan.
“The cast is awful. From three beauties last season to three mediocre models this season,” added anlabe32, who clearly wasn’t a fan of the casting.
Check out the rest of the campaign inside the thread and tell us what you think here.