Ever looked at a Miu Miu collection and wondered, “Is this Prada?” You’re not alone. The label has a lot in common with its sister brand — design, price point, general jolie laide aesthetic. But Miuccia Prada is finally here to answer the pressing question: “What makes Miu Miu different from Prada anyway?”
In the latest issue of System magazine, the Prada head explains that the difference between the two labels lies in the design process. “Designing for me is a very complex process. There are many ideas that I want to express in one object, very often contradictory,” she writes. “The creative process in Miu Miu is completely different from that of Prada. Miu Miu is not as complicated and thought out as Prada. Rather than being young, Miu Miu is immediate. Prada is very sophisticated and considered; Miu Miu is much more naïve. The solution, when I am working on Miu Miu, has to come immediately, instinctively, spontaneously with whatever is available at the moment. If I think three times, I stop.”
And there you have it, folks. It’s just a matter of spending less time thinking and more time doing.
[via The Business of Fashion]