We’re firmly in an age of 90s nostalgia, but not even fashion’s love for the decade of grunge and the Spice Girls could save Delia*s, which, according to BuzzFeed, is in serious danger of going kaput. The teen retailer traded at 11 cents a share on Friday, and is in grave danger of being removed from the NASDAQ listing altogether if they don’t come up with a way to save the company.
It seems that Delia*s main problem is that its customer base is heading to other stores for trendier, less expensive alternatives to what they’re selling. Brandy Melville, H&M, Forever 21 and other teen favorites are outpacing Delia*s, whose profits have been falling for the past four years.
It’s time to face facts: Delia*s could very well be delisted today and become just a glorious relic of your 90s tween/teen past. So, before the store vanishes from the face of the earth, we want to pay homage to the retailer that outfitted us through our formative years (and we’ll admit, a little bit in college too). Below, six things we’re going to miss about Delia*s.
1. AlTeRnAtInG CaPs LoCk TyPe
Delia*s just got us, you know? We’re sure every girl who was a teenager during the 90s and the early aughts who had an AIM account definitely typed like this every once in a while. It was just so k00L. In a world where just about everything is hashtagged, we’ve fostered a new appreciation for this style.
2. The cutest Christmas sweaters ever
Got an ugly sweater party coming up this holiday season? If you bought one from Delia*s, it was more like a totes-adorbs-but-pleasantly-ironic sweater that you had no shame wearing more than once.
3. It was your go-to stop for Paul Frank everything
You weren’t cool until you came rolling through class in some monkey-printed Paul Frank PJ pants, and you knew you would always be able to find Julius’ smiling primate face somewhere in the Delia*s store.
4. Maxi skirts
In the Delia*s kingdom, maxi skirts were king, queen and the whole royal court. Our own social media manager Meg Clark still has a teal velvet maxi skirt she bought in the late 90s. “I’ve worn it to NYFW parties many a time and always get compliments…people think it’s some sort of interesting Statement Piece and it’s just a mail-order Delia’s skirt I wore to a school dance in 1997.” That’s a piece that stands the test of time! Take a good look, because this is the type of impeccable craftsmanship and quality Delia*s been serving you since Clinton was in the White House:
5. That gloriously sparkly, frosted makeup
Is it just us, or did Delia*s have the best frosty makeup ever? From ice-skater pinks infused with tiny bits of glitter to lip glosses that made you look like Tyrone Biggums, except with sparklier smackers.
6. All their totes whimsical accessories
Awesome, oh wow! Like, totally freak me out! I mean, as if, whatever…these hand warmers are totes what we need this season.