Target designer Dannii Minogue has painted herself in bold leopard spots to raise awareness for skin cancer prevention, in a short video campaign for Invisible Zinc and Melanoma Institute Australia.
The video, titled “Some Spots Can Be Dangerous”, plays on the idea that while a leopard is unable to change its spots, we’re able to change our dangerous freckles and moles with simple skin checks over summer. “Australia has the world’s highest incidence of melanoma, so, please, get your spots checked,” Danni urges in the clip.
With Australia responsible for 75 per cent of all skin cancer deaths, Dannii knew this campaign was one she needed to be involved in. “When presented with these figures, along with the understanding that early detection could be lifesaving, I wanted to be part of this vitally important campaign,” she says.
For every share of the video, Invisible Inc is donating $1 to Melanoma Institute Australia, which pioneers vital research, essential treatment programs, improved patient options, and, hopefully, a cure. Watch the video for yourself below, and get sharing.