Isaac Mizrahi is adding color cosmetics and skincare to his long list of endeavors. The line is called True Isaac Mizrahi and will be a 144-piece collection that will debut on February 9 on his QVC show, online at IsaacMizrahi.com and at retailer Beauty Brands. Once the rollout is complete, the line — which has an extensive range of lip, eye and face products — will be available in 150 stores.
“My color sense has always been my calling card,” Mizrahi told WWD regarding the large collection. “We’re not dipping a toe in the water, we’re jumping in the lake. And one of my goals as a designer has always been to get my customer to look in the mirror the right way. I don’t want her to buy this because it’s a big fantasy, but because she will look in the mirror and think she looks good.”
Mizrahi is no stranger to new business ventures. In 2002, he became one of the first designers to team up with Target to successfully create a women’s apparel line, and did so until 2008. In 2010, Isaac Mizrahi Live! began to air on QVC and in the fall of 2012, he launched a fragrance. So it is no surprise that he has big plans for this line, telling WWD, “We had about 150 things we had to cut in the line. I’d love to see the line tripled in both size and reach at this time next year.”