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Bella Hadid Fronts Botkier’s Spring Campaign


Naomi Campbell may not be too keen on them, but the Instagirls are definitely hot now, and they’re racking up the campaigns. The latest of this class of models to score a major spot is Bella Hadid, who fronts Botkier’s spring ads. Taking inspiration from New York City’s streetwise mood, Simon Cave captured Ms. Hadid posing with a series of candy-colored pastel and neutral carryalls, including a zipper-festooned backpack and a play on the crossbody, a warm weather staple, rendered in a kind of Tiffany blue.

Plus one for team Insta. Check out the gorgeous images of Bella from the campaign below.