Did you know that Tyra Banks went to Harvard Business School? It’s not like she made a big deal about it or mentions it all the time or anything. But she’ll be bringing it up a lot more now that she’s starting to promote her new beauty, ahem, beautytainment venture, Tyra Beauty.
Introducing her latest with a flashy video, rife with a jumble of made-up words and humblebrag hyperboles, Tyra heralds her new line as the future of beauty. But as the adage goes, there’s nothing new under the sun and the same rings true here. Part of Tyra’s cosmetics company is based on a model of direct selling, kind of like Avon. Salespeople, which the model calls “beautytainers,” throw parties or set up online shops where they can sell Tyra-branded products to other people. And this is why she went to Harvard Business School, folks. We think she could have saved the money and simply read Madam C.J. Walker‘s biography, but we guess she wanted to be really informed about the tried and true business model. (more…)