by Sharon Feiereisen
This week Bergdorf Goodman opened a Balenciaga boutique in its Fifth Avenue New York City store.
Could the timing be any more perfect? Nicolas Ghesquière, the French creative director at the helm of the fashion powerhouse, delivered a Spring 2008 ready-to-wear collection perfectly on point with this season’s major trends: floral prints, gladiator shoes, neon and yellows.
This is the first U.S. shop-in-shop for Balenciaga and it will fit right in next to Prada in a 720-square foot space on the third floor. The bright space, accented with the floral carpet from the Spring 2008 runway show, will carry the ready-to-wear collection, handbags, jewelry and sunglasses. To keep things interesting the space will change each season in accordance with the inspiration behind each collection.
Of course high fashion doesn’t come cheap and prices range from $225 for a tank, to well over $10,000 for gowns and limited edition bags. However, Nicolas Ghesquière is without a doubt one of the most influential designers of our time and many of his garments will certainly become collector pieces.
Balenciaga, which in New York is also available at Kirna Zabête, Barneys New York, and its own Chelsea store on West 22nd Street, is just the latest brand to receive its own shop-in-shop at the famed Bergdorf Goodman. Lanvin and Eskandar recently debuted and Tom Ford’s collection will make its Bergdorf debut in May.