Topshop, which is slated to open its first state-side retail outlet come fall when it opens its door on Manhattan’s newest shopping hotspot — Howard Street, is going upscale with their denim.
Proving once again that Topshop is not looking to be the British equivalent to H&M, the retailer will launch a premium denim section in its Oxford Circus flagship in London this August.
Topshop already has an extensive denim selection in their flagship store in London, but they’ll be adding the likes of Dittos, Radcliffe Denim, Sass & Bide, J Brand, and My Lovely Jean to their offerings.
As is de rigueur these days, Topshop will also be collaborating with various designers for limited edition denim capsule collections for its fall season. Sass & Bide, Dittos, and J Brand are all already signed-on to participate.
Lastly, for all those in need of denim help, the retailer will open a pop-up denim clinic at its Oxford Circus store during London’s fashion week. Denim designers and experts will be there to help customers with their jean dilemmas and queries on fit and style.
Photos courtesy of the Fashion Spot forums.