Sports and lifestyle brand Puma has once again teamed up with Soles4Souls, an organization that provides footwear to those in need around the globe. This is to encourage people across America to turn in their old shoes and donate them to the charity. From June 15th – July 12th, Puma will be collecting slightly worn shoes at every one of their stores across the country from any willing donors.
As a thank you, the company, which was founded in 1948 and which distributes its products in more than 120 countries, will give all donors 30% off a new pair of shoes. During this time period, consumers will also be able to make a monetary donation to the cause at all Puma store locations.
In addition to collecting shoes in-store, Puma and Soles4Souls are encouraging people to take action and literally give the shoes off of their feet. On June 15th in New York City’s Union Square, and on June 23rd on the Santa Monica Pier, donors can turn in their shoes on the spot by tossing them in a giant 10 foot tall red donation box (from 11 am to 7 pm). Soles4Souls flip flops and a coupon for 30% off a new pair at the Puma store will be given to participants
This is the second initiative that PUMA and Soles4Souls have worked on together. Earlier this year, the iconic brand collaborated with the non-profit organization on a special program at the Sundance Film Festival, where Soles4Souls auctioned a giant Puma Clyde sneaker which Puma had signed by attending celebrities and special guests.