With online discounts starting as early as last Monday (and continued discounts to come), the lure of brick-and-mortar shopping is low. Holiday windows do, however, offer an incentive to ditch the plate of leftovers and pajamas and brave the crowds. Plus, window shopping is one of the few fun, fashion-related things you can actually do for free. This year, the dazzling displays include lots of bright lights, enchanting forests, oversized Santa Claus figures and even a series of cotton candy-inspired bespoke dresses from designers like Marchesa and Jason Wu (these are department store windows after all). Here’s a look at all of the rainbow-colored, bright holiday window displays you won’t want to miss this season.