Style / Trends


While most of the buzz is around the upcoming Couture Week in Paris, we must not forget Fashion Week Berlin.  This will take place from July 1 – July 4 at Bebelplatz, in the historic heart of the city. Mercedes-Benz Fashion Week Berlin has grown significantly since premiering in July 2007.

The list is not finalized, but so far the following designers are confirmed: Anja Gockel, Black Coffee, BOSS Orange, CUSTO Barcelona, EASTPAK, ESCADA, GANT, GREENshowroom, Guido Maria Kretschmer, Kilian Kerner, Kunsthochschule Weißensee, LAC ET MEL, Lala Berlin, Lena Hoschek, Michalsky, Michael Sontag, Mongrels in Common, Pablo Ramirez, Patrick Mohr, Penkov, René Lezard, Sabrina Dehoff, Scherer González, SCHUMACHER, Smeilinener, Starstyling, Strenesse Blue, and University of Fine Arts Berlin.


In a press release, Maia Guarnaccia, Vice President of IMG Fashion Europe stated: “Our designers know that a catwalk show within Mercedes-Benz Fashion Week Berlin is a very good investment, even in challenging times. The marketing reach of these shows is tremendous and the costs in Berlin are reasonable compared to Paris or Milan. Here also, they find an amazing audience filled with editors from key national and international publications, as well as retailers from all parts of the world.”

This year, the award show “Designer for Tomorrow by Peek & Cloppenburg Düsseldorf” will once again put young talent on the runway during Berlin’s Fashion Week. Out of more than 150 applicants, 8 finalists will get to showcase a capsule collection in front of an expert jury and a large industry audience. The winner will be awarded with a prize and extensive tutorial by Peek & Cloppenburg KG Düsseldorf.
IMG released some fun facts and figures about Fashion Week Berlin Spring Summer 2010.

– Number of presented designer looks this season: circa 1500

– Model bookings: approximately 650
– Number of volunteers: 150
– Number of hangers: 1200
– Building size including outside areas: 5000 sqm
– Size of carpet laid out in the structure: 2500 sqm
– The lobby will be equipped with more than 100 spotlights
– More than 6km of cable will be used
–  On main days during construction there will be 150 people working onsite simultaneously
–  VÖSLAUER will provide more than 22,000 bottles of mineral water, Biolimo and Balance
– 7,000 pouches of ANGEL Natural Energy Drink will be given to the visitors by ANGEL DRINK GmbH
–  BREE will produce 1,800 goodie bags for our guests
–  Outdoor furniture expert DEDON will furnish the lobby with the collections SLIM LINE and Special Edition D.D.C. (70,740m of DEDON fibre have been used for these pieces)
– Mercedes-Benz Car Service will shuttle about 3500 people and will cover a distance of more than 30,000 kilometres